As a small business owner, there are numerous marketing services that you should think about putting into practice. One of the most important is search engine optimization, but you might have heard a few things about it. Perhaps you might have been told things that simply aren't true. These are common Long Island SEO myths that can prevent you from growing your business. Here are a few myths to consider, and why they don't exactly hold up.
"SEO is a waste of time and money for my business." If you're running a small business, you might disregard Long Island SEO as a waste. This is far from the truth, as it can be useful in many ways. Not only can it get you found on search engines, which is the ultimate goal, but it will ensure that all content you produce reaches the attention of your audience. As reputable firms like fishbat will tell you, this service is far from a waste.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"SEO only benefits the big companies." Don't make the mistake of assuming that SEO only benefits the Walmarts of the world, since they may not know the first thing about the service in question. As a result, no matter how well-known they are, their ability to rank may be nonexistent. On the flipside, there are many up-and-coming businesses that are aware of the importance of SEO as a whole. What this means is that, if your strategy is strong, you'll rank in due time.
"SEO is a waste of time and money for my business." If you're running a small business, you might disregard Long Island SEO as a waste. This is far from the truth, as it can be useful in many ways. Not only can it get you found on search engines, which is the ultimate goal, but it will ensure that all content you produce reaches the attention of your audience. As reputable firms like fishbat will tell you, this service is far from a waste.
"National rankings are the only ones that matter." Don't make the mistake of assuming that national rankings are all that matter, since going for local terms is just as important. This is especially true for small businesses that are located in specific regions and states. If you're the owner of an insurance company in Philadelphia, wouldn't it make sense to include terms like "Pennsylvania insurance companies" in your SEO strategy? This is just one of the many ways to make local SEO part of your repertoire.
"Links take precedence over content." Needless to say, this is another SEO misconception that light should be shed upon. "Content is king" is an often-repeated adage, but it holds water all the same. When someone takes the time to read a press release, they want to make sure that it has value to them. They want to either learn something or be informed about a news story. While links are still important to the SEO process, they shouldn't come at the cost of content or vice versa.
"SEO only benefits the big companies." Don't make the mistake of assuming that SEO only benefits the Walmarts of the world, since they may not know the first thing about the service in question. As a result, no matter how well-known they are, their ability to rank may be nonexistent. On the flipside, there are many up-and-coming businesses that are aware of the importance of SEO as a whole. What this means is that, if your strategy is strong, you'll rank in due time.
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