Friday, October 28, 2016

Reasons To Outsource An Advertising Agency For Campaigns

By Joyce Carter


There are so many funny stories that involve creatives and their clients especially in the advertising industry. Whether it is about sending images through a word document or stretching a photo, the job of marketing really needs experts. Just because the field largely leans on the more creative side does not mean that it can be done by anyone.

There have always been times when you pass an ad or a logo and you just know something is very wrong with it. You may not know what is wrong but guaranteed that graphic designer in an advertising agency in New Orleans or even all over the world can pinpoint the error almost immediately. Many designers have an obsessive compulsive tendency when it comes to detail on whatever they are working on.

The professionals in this field are very detail oriented and are ruled by certain technicalities. Breaking these rules would be sinful, punished by career mockery until kingdom come. These can be something as little as what font size is used or color combinations. This may all sound petty, but to advertising professionals, this is life.

There is a creative process involved in making any ad or campaign. There are many technical aspects in using the basic principles of good design that you may not know about. These things are what these experts went to school and paid thousands of dollars for. The value of their work is just as important as the anyone in the finance team, since bad design can cost you a lot of money.

The whole matter is not as simple as getting a picture from Google. Copyright and fraud are very serious things you need to avoid. There are even websites that claim their pictures to be free, then a year after would send you a letter saying they are going to sue you for damages, because by then it would not be free. The agency knows all these industry tips and tricks like the backs of their hands.

Brand identity is also an important aspect to consider especially for start ups. While it may just look like a logo and some colors, consumers may still base trustworthiness and quality of the company from this alone. This service is not only for start ups but also companies that are slowing down and may need to really consider re branding.

Looks do matter especially in the world of graphic design and advertising. But behind this is a lot of study involved. These people take a look at trends, the demographic of the target market and other factors. All this while trying to please the client. The point is to sell without being obnoxious. The method is very subtle but also very effective.

You cannot expect one marketing staff to do everything that is needed to get sales. In a world with increasing media platforms there may be technical things that the in house marketing employee does not know about. With the rise of SEO, web content, internet marketing and so on. These are the more current technologies that surely are not a one person expertise.

Outsourcing a marketing agency may even save you money. The cost for production may even be reduced since these agencies are most likely to have significant connections with printing and other production suppliers. Plus, the risk of a bad hire can also costly so why not just hire the best in the field to begin with.




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