Thursday, June 13, 2019

Choosing A Donor Recognition Wall

By Jeffrey Allen


All nonprofit organizations need to raise money in order to support their efforts to better the community they are helping. The success in doing so is the lifeblood of the organization. Having a donor recognition wall is an excellent way to show that the organization appreciates those that provide financial support for their efforts. Many will want to offer support and having a way to thank them with a display will also inspire many others to participate as well.

A glass presentation can be basic or elaborate. The most basic is a simple glass case that includes the names of those that have offered help. More elaborate pieces include lit or colored glass that is etched with the names of the donors. Caution should be used where it is placed. For instance, high activity areas and those where children are playing put it at risk of being broken and causing injury.

Bricks are a good permanent way to present the names. Some may use them in sidewalk construction in front of a new building that was constructed from the funds or have them in a standout display on a wall. The names are often etched into the bricks for those that have donated. Handled correctly, this can be a very elegant solution.

Digital walls are great for ongoing fundraising efforts. When you have a campaign that is ongoing and trying to hit a specific target, this type of display can be easily updated with the latest tally so people can see how the campaign is progressing. Using the digital wall is both modern and updatable.

Using an architectural design will be nice for larger fundraisers. These should incorporate several different features and be designed well with brick, glass, or both. It needs to be included in the original budget for the campaign so the potential donors will know what level of contribution is needed to have their name or a loved one included on this particular display.

Displays need to be part of the original budget. Putting together the fundraiser will include things like levels of donations for various types of recognition. Having a specific goal in mind will help those efforts by letting the potential contributors know what they need to give to achieve a specific level of recognition. Putting this information in the fundraising pamphlets and other materials will help inspire donors to give more.

When the campaign is over, an event should be planned for the final presentation. After the display is created and installed, it is time to call all those who helped raise funds together to present it. Other invitees should include local and state politicians that may have an interest as well as the very people the funds will support. Having a nice unveiling will be a great reward for everyone involved. This type of event should be well planned and include speeches and refreshments.

Fundraising is an important and needed part of any nonprofit. The efforts should be recognized and allow those that gave to be thanked in a special way. They don't have to give but choose to because they believe in the organization and what they are trying to do. Having a way to permanently thank them will also inspire others to participate.




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