Wednesday, May 18, 2016

The Journey To The Perfect Digital Billboard Design

By Steven Morris


Having a billboard project is already a huge recognition for you. So, be able to do your best and remind yourself of these basic factors. Their significance cannot be emphasized enough since the tiniest mistake can already put the message on the wrong interpretation and put you in a lawsuit at the same time.

You should be a minimalist in this task. Long words are a big no to digital billboard design. Thus, this is where the importance of slogans will come in. However, you need to put more emphasis on following all the suggestions of your customers. You may be the owner of a huge company but client satisfaction will always come first and that can give you years of success.

The larger the better. Again, you need to be able to put yourself in the shoes of a motorist. In that way, you shall receive lesser revisions from the board and you could also maximize your time. So, be practical with your decisions and take in the suggestions of the people whom you are working with. This can lead them to respect your ideas as well.

Heavy fonts are the things which you have to be playing with. With their thickness, you shall have no problem with legibility and getting your message across. Thus, simply do your best in making everything match. Get the second opinion of your senior artists and let every element stick with the campaign as much as possible.

The colors need to have distinction in them. Sometimes, you can only get the attention of people when you provide them with a palette which they shall not dare miss. However, balance still needs to be there and you must stay faithful to what is being asked from you by the other company owner. Do not forget essential factors such as their logo.

When it comes to the images to be printed, choose between mystery and nostalgia. With the first choice, you can make an outline of the actual image. This can provide with a two in one advertising deal. Of course, this is more expensive but this does not usually happen. Thus, simply focus on looking for packages that can match the campaign.

Have memorable slogans for you to become part of making history somehow. The greater portion of the public does not need to know that you are the company behind these campaigns. What is necessary is that you can have the referrals of the biggest names in the industry.

The content needs to become relevant and visible at the same time. Thus, have the final layout be reviewed for more than one round. That can train you to be critical even with the tiniest details.

The guidelines are there to follow but you are free to bend them from time to time. Just constantly bring in new ideas to the table and you can trust your voice to possess significance. Some company owners may be hesitant to try something new but when you let them see the actual results, they shall eventually give in.




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